Helping people in need with our Easter Foodbank Appeal

Posted by Rob Smyth | 05/03/2018 | Category: Community

Central England Co-operative is urging customers and members to help people in need by supporting its Easter Foodbank Appeal.

The Society recently collected over 60,000 items as part of its successful Christmas Foodbank Appeal – which helped create over 16,000 meals – and now wants to replicate this success during the build up to Easter.

The Easter Foodbank Appeal is urging customers and members to drop off one or more items – ranging from food to toiletries - into over 200 store foodbanks from 19 March to 2 April.

The items will then be collected up, turned into parcels with enough food to create meals for three days and distributed to help people in need across all of the 16 counties that it trades in.

Martyn Cheatle, Central England Co-operative Chief Executive, said: “Everyone involved with the Society was delighted with the amazing response by customers and members to our Christmas Foodbank Appeal and this is why we have decided to help people in need this Easter.

“Our Christmas campaign saw enough food donated to create 5,500 food parcels and make a real difference in our communities.

“We want to continue to help people by continuing our great work with foodbanks and this is why we are launching our Easter Foodbank Appeal to encourage our customers and members to help provide vital food and supplies for people across the area.

“All we are asking is that people drop off one or more items into our foodbanks this Easter and help make a real difference.”

Items that can be donated include shopping basket staples from tea, sugar and cereals to other essentials such as toiletries and hygiene products to ensure people can maintain their dignity during times of crisis.

Tim Adkin, from Action Homeless foodbank, based in Malcolm Road, Leicester, operates a foodbank for people in need in the area and is backing the Society’s Easter Foodbank Appeal.

He said: “We have to remember that there are people who are in very difficult situations who need our help and support across the whole of Leicestershire.

“During Easter we ask for people not to donate chocolate or Easter eggs, but the vital everyday items we need such as cereal, tinned meat and fish, sugar, cooking oil and UHT milk.

 “Just one item would make a huge difference to help us as a foodbank ensure that people do not go hungry.”

Central England Co-operative Society has permanent food bank collection points in hundreds of its stores all year, which have resulted in thousands of people every month from Birmingham to Norfolk being given enough food to cook meals.

The Society works with over 50 different foodbanks to provide emergency food and support to individuals and families in crisis throughout the year.

The Easter Foodbank Appeal will run from 19 March to 2 April and items can be dropped off in special Easter egg-themed foodbank bins at Central England Co-op food stores.

A full list of the stores taking part in the appeal can be found by visiting

Share your support for the campaign by Tweeting about it by using #beingcoopy

Key items needed by foodbanks during Easter:

  • Cereal
  • Tinned food
  • Sugar
  • Rice
  • Dried pasta
  • Pasta
  • Sauce
  • Biscuits
  • UHT milk
  • Fruit
  • Juices
  • Tea
  • Instant coffee
  • Toiletries

About The Author: Rob Smyth

Public relations

Promoting the great work of Central England Co-operative across all forms of media.


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