Saffron Acres: Our story from soil to store

Posted by Maryann Denfhy | 04/12/2013 | Category: Community

The story together begins when our Member and Community Relations Officer met Neil from Saffron Lane Neighbourhood Council (SLNC), a Leicester based charity in one of the most deprived areas of the East Midlands who work with vulnerable groups in the local community.

I was told about the project and was keen to meet Neil and visit the allotments to see how we could help SLNC. The allotments are very impressive – occupying 12 acres of previously disused land which the Saffron Acres Project transformed and now grows anything from every day fruit and veg to edible flowers and food from around the world. And all from within inner-city Leicester!

We settled on stocking a range of jam and chutney in our Locally Sourced range to be stocked in time for Christmas and as Saffron Acres had plenty of apples and plums in their allotments, they were made into a delicious spiced plum jam and spiced apple chutney.

Volunteers in the Saffron Acres kitchenVolunteers from the Saffron Acres Project helped to pick the fruit which was transported to a professional kitchen in Leicester. Here, students from Leicester College’s Learning for Living course converted the fruit into jam and chutney!

We’ve had some great partners along the way – even other suppliers from our Locally Sourced range have helped SLNC. The Transfresh team have been especially helpful in sourcing the materials and making sure the charity complies with processes and operations right and on time to get everything in store. Our in-house designers came up with the brand too and the labels were printed at no cost, thanks to APS Group.

This video captures the whole journey:

Our Saffron Acres spiced plum jam and spiced apple chutney are available at selected Leicestershire stores* for £1.89 each. Please enjoy the fruits of SLNC’s labour and pick up a jar for Christmas!

Have you tried it yet? Let us know in the comments section below. Visit for more information! 

*Saffron Acres jam and preserves are available in the following stores:
Countesthorpe Store, Croft Store, Overslade Lane Bilton, Blaby Road  South Wigston Store, Rowlatts Hill Store, Eyres Monsell Store, Thurncourt Road Store, Station Road, Narborough Store, Enderby Store, Great Glen Store, Cosby Store, Desford Village, Scraptoft Store, Desford High St, Briton Street Leicester, Fosse Road North Store, Uppingham Road Store, Aylestone Road Store, Hallam Crescent Store, Leicester Forest East Store, Groby Road Store, Aikman Avenue Store, Downing Drive Store, Sharmon Crescent Store, Turnbull Drive Store, Aberdale Road Store, Clarendon Park Road Store, Burbage Store, Glenfield Superstore, Melton Food Store, Corby Food Store, Whetstone Food Store, Oakham Retail, Ripley Superstore, Coalville Food Store, Launceston Road Wigston, Bell Street Wigston, Boyslade Road, Lutterworth Food Store, Oadby Food Store, Market Harborough Food Store, Raunds, Ashbourne Store, Bakewell Food Store, Oundle Food Store, Thrapston Food Store, Shepshed Food Store, Broughton Astley Food Store, Belper Food Store, Syston Food Store, Narborough Road Store, Anstey Supermarket.