We are launching out first ever Christmas toy appeal to ensure children do not miss out on a gift this festive season

Posted by Rob Smyth | 22/10/2019 | Category: Community


We are delighted to launch our first ever Christmas Toybox Appeal to make sure as many children as possible have a gift to open this festive season.

Running throughout the month of November, customers and members are being urged to donate a present or stocking filler at special donation points located in all 244 stores across 16 counties.

Find out your nearest store by clicking here

The campaign will also feature a special collection event at a specifically chosen store in each of the counties in which it trades where our very own Santa Lorry will be on hand to collect the donations.

Below are the dates of our collection events being held at selected Central England Co-op Food Stores. You can drop off a present or stocking filler between 10am and 3pm:

  • Nov 5 – 132 Silkmore Lane, Stafford, ST17 4JD
  • Nov 7 – Atherstone, 68 Station Street, Atherstone, CV9 1BU
  • Nov 8 – Erdington - 80 High Street, Erdington, B23 6RS
  • Nov 12 – Littleover, 471-473 Burton Road, Littleover, Derby, DE23 6FQ
  • Nov 13 – Coalville, Bridge Road, Coalville, LE67 3PW
  • Nov 14 – Oakham, Burley Road, Oakham, LE15 7AA
  • Nov 15 – Carlton in Lindrick, 29 Doncaster Road, Carlton-in-Lindrick, Worksop, S81 9JX
  • Nov 20 – Marston Moretaine, Bedford Road, Marston Moretaine, MK43 0LD
  • Nov 21 – Dodworth, High Street, Dodworth, Barnsley, S75 3RF
  • Nov 22 – St Ives, Constable Road, St Ives, PE27 3ER
  • Nov 25  - Cromer, Middlebrook Way, Holt Road, Cromer, NR27 9JR

Gifts will then be distributed to families who might not otherwise be able to afford to put presents under the tree for their children via local charities, community groups and food banks as well as major hospitals and hospices.

Chief Executive Debbie Robinson said: “We are a community retailer that is building on the success of our annual food bank campaigns by making sure that as many children as possible across the country wake up on Christmas morning with a present waiting for them.
“This is why I am delighted to announce our Christmas Toybox Appeal, which we hope will see our customers and members donate thousands of toys and help us all bring a little bit of magic of the festive season to life for youngsters who really don’t have a lot.

“We are working with some truly inspiring local good causes and charities who will ensure all of these donations will end up with children who need them most.

“This Christmas please visit our food stores, funeral homes, travel shops or florists, donate a new present and help us give a child a gift they with love.”

The Christmas Toybox Appeal donation points will be in stores from November 1 to November 28.

Items that can be donated have to be new, unwrapped and can include puzzles, games, soft toys, outdoor toys, books, dolls/figures, CDs/DVDs and art materials.

The major organisations being supported include Rainbows Hospice, East Anglia’s Children’s Hospice and Birmingham Children’s Hospital.

Locally, we are also donating gifts to Erdington Elim Church and Bethany Food Bank (Birmingham), First Steps (Atherstone), House of Bread (Stafford), Hope Centre (Derby), Hinckley Food Bank (Leicestershire), Rutland Food Bank, Bassatlaw Food Bank (Nottingham), Kettering Food Bank, New Hope Food Bank (Yorkshire), Waveney Food Bank (Suffolk), Cromer Food Bank (Norfolk), Need Project (Bedfordshire), Yaxley Food Bank (St Ives) and Lichfield Food Bank.

Kate Golding, Head of Organisational Giving at Rainbows, said: “All youngsters love toys and at Rainbows, we can always put them to good use for our children, young people and their siblings.

“We especially love toys that focus on arts and crafts as even those with the most complex of needs can benefit from them.

“Thank you in advance to everyone who donates to the appeal, we really appreciate it.”

Paula Howard, from Bassetlaw Food Bank, said: “We are delighted to be working with Central England Co-op and supporting the Christmas Toybox Appeal.

“We hope that people will dig deep, donate a present or stocking filler during November and bring Christmas joy to children.

“This appeal is a great way to support your local community and to help spread some joy this festive season. So, if you can, get involved, help now and make sure every child has a special gift to open on December 25.”

Keep posted to www.centralengland.coop and @mycoopfood on Twitter for more information and daily updates throughout November on the campaign.


About The Author: Rob Smyth

Public relations

Promoting the great work of Central England Co-operative across all forms of media.