Ambitious project helps cut food waste and create over 5,000 meals for people in need
Posted by Rob Smyth | 17/04/2018 | Category: Corporate
An ambitious pilot designed to redirect unsold food from Central England Co-operative stores to local charities has seen food waste cut by 40 per cent and over 5,000 meals created for people in need.
Central England Co-op teamed up with FareShare East Midlands to launch a trial in nine stores across Leicestershire aimed at reducing waste and helping out good causes.
The project has seen best before food items and non-food goods that cannot be sold collected by colleagues from the Society’s Food Distribution Centre, in Leicester, and then distributed to FareShare to send out to over 200 local charities across the Midlands.
In just 12 weeks, the trial has resulted in 2,253 kilos being redistributed – the equivalent of 5,365 meals.
Hannah Gallimore, Central England Co-operative Corporate Responsibility Manager, said: “Food waste is a topic customers and colleagues regularly talk to us about and it is an area that has always been at the forefront of plans at the Society.
“This is why we came up with a project to try and significantly reduce our food waste and, at the same time, help people in need across our communities.
“We linked up with long-term partner FareShare to launch a pilot in nine stores across Leicester that has seen best before products collected up and delivered to the charity for redistribution.
“The pilot has been a major success with enough food collected to create over 5,000 meals for great projects such as community kitchens, breakfast clubs and hostels and helping us to cut food waste by 40 %.
“The pilot was also unique as we believe it is the first of its kind to use an existing distribution network to collect items and then deliver them to charity.
“It is our long-term goal that 100 % of best before goods that have not been sold will not be wasted, redistributed and put to use by good causes.
“This will help us minimise food waste and our impact on the environment but, most importantly, help make a real difference for people in need.”
The results of this pilot project will now be analysed to help form part of a strategy to tackle food waste across the Society going forward.
Simone Connolly, FareShare Director, said: “We already receive surplus food from the Central England Co-op’s Food Distribution Centre and were delighted to be approached to support with this trial project.
“We have been very pleased with the results of the trial and have been able to provide over 5,000 meals to people in need as a result. The fruit, bread and cakes were particular favourites for children attending school holiday food programmes during the Easter Holidays.
“We hope that this pilot is just the start and FareShare and Central England Co-op can continue to work together to make a difference in the future.”