Central England Co-op urge customers to ‘do good at home and overseas’ this Fairtrade Fortnight

Posted by James Brindle | 18/02/2020 | Category: Fairtrade

Central England Co-op is urging customers to ‘do good at home and overseas’ this Fairtrade Fortnight by supporting farmers abroad while helping those less fortunate in their own communities.

Fairtrade Fortnight 2020 takes place between February 24 and March 8 and aims to celebrate the people who grow our food, people who live in some of the poorest countries in the world and those who are often exploited and badly paid.

With the Co-operative having supported the development of Fairtrade since it launched over 25 years ago, Central England Co-op will again be celebrating the two week event by urging customers and members to try some of the fantastic Fairtrade products available in its food stores – from chocolate produced in Sierra Leone to bananas grown in Panama – all of which ensure their producers receive a fair deal so they can earn a living income.

However, in the spirit of giving, the retailer is also appealing to people to help those in need on their own doorstep by dropping an extra item or two into its special food bank collection points.

Central England Co-op Store Manager Paul Murray said: “As a co-operative retailer which has supported the Fairtrade movement for over 25 years, Fairtrade Fortnight gives us a great opportunity to raise awareness of the importance of Fairtrade to producers across the world.

“Our food stores stock some wonderful Fairtrade products, from delicious chocolate and a wide range of coffees, to quality wines and even fairly traded rubber gloves, which directly support people in some of the poorest parts of the world to earn a fair wage.

“However, we also take our role as a retailer at the heart of our communities very seriously which is why we also want to use this opportunity to encourage our generous customers and members, if they can, to also pick up an extra item or two with their Fairtrade products to support our food bank collections, helping those in need both at home and overseas.”

Over 90% of Central England Co-op Food Stores now have food bank collection points permanently installed throughout the year, with special awareness campaigns run during Easter, summer and Christmas to boost donation numbers at times of major need.

Last year, over 275,000 items of food were donated by members and customers – helping to create over 100,000 meals for those in need.


Notes to editors

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK. 

It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, travel shops, and property investment.

Central England Co-operative has over 430 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.  The Society has an ambitious food store development programme for 2020.

Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports several charities including Dementia UK and invests a percentage of its trading profit into local communities.

Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.

Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing members@centralengland.coop or visiting https://www.members.coop

For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative

Rob Smyth and James Brindle at Central England Co-operative on 01543 421390

Email –publicrelations@centralengland.coop


About The Author: James Brindle

Public relations

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