Amazing colleagues come together to raise £2,300 for Dementia UK following 50 mile jogging challenge

Five amazing retail colleagues swapped their work boots for running shoes to help raise over £2,300 for our corporate charity Dementia UK.

Quorn Store Manager Sally (along with her dog Alfie), Michelle Ward, Store Manager at Newbold Vernon, Kibworth Store Manager Donna Rood, Helen Clarke, Clifton South Church Drive Store Manager, and Kibworth Team Leader Amelia Daly all joined forces to take part in the special challenge in November to jog 50 miles and help raise vital funds.

Sally said: “We are all relatively new to running and thought it was a good way to stay focused with our running while raising money and awareness for our corporate charity.

“This was especially important as this year we have not been able to do as much fund-raising as we all usually would in our stores.

“Michelle also dedicated her run to John Blackery, a customer and a member of Newbold Dementia club.

“We all completed the challenge outside due to gyms being closed during lockdown and myself, Donna and Michelle all left the last three miles so we could complete the challenge together at Thornton Reservoir.

“We just want to say a big thank you to everyone who supported us and helped this amazing good cause.”


Notes to editors


Picture caption: Quorn Store Manager Sally Smith, Kibworth Store Manager Donna Rood and

Michelle Ward, Store Manager at Newbold Vernon celebrate after completing their charity challenge.




About Central England Co-operative


Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral and property investment.


Co-operatives have always been there for their communities; they were formed to protect them and help them flourish. 


Our 7,550 colleagues who serve Members and customers work hard to ensure that co-operative values, principles and spirit flow through everything we do to help support and improve our local communities.


Owned by hundreds of thousands of Members, we have over 400 trading outlets across 16 counties including West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. 


We are proud of our reputation for ethical business practices and corporate responsibility.


We invest a percentage of our trading profit into local communities through our Community Dividend Fund scheme, have donated over £1.3 million to our corporate charity partner Dementia UK and also operate a pioneering food redistribution partnership with FareShare Midlands so unsold food goes to those in need.


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