Central England Co-op reinforces zero tolerance crime campaign after violent incident at Birmingham store sees colleagues attacked
Central England Co-op has reaffirmed its campaign calling for better protection for shopworkers after colleagues were attacked during a violent incident in Erdington.
The retailer is reinforcing its message that violence and aggression towards staff will ‘not be tolerated’ after a group of shoplifters’ attacked colleagues at the Marsh Lane store with one punched in the face during the shocking incident on Wednesday (August 11) afternoon.
The store colleagues involved received minor injuries during the incident and were understandably extremely shaken by the ordeal. They are supporting police with their investigation.
Craig Goldie, Loss Prevention Manager, said: “Everyone at Central England Co-op has been shocked and appalled at this unacceptable incident in Erdington where our colleagues were attacked while just trying to do their job.
“We strongly condemn any form of abuse or violence towards our colleagues and are offering our full support to the entire team at the Marsh Lane store. We are working closely with the local police force to bring the criminals responsible to justice.
“These types of incidents reinforce our ongoing campaign calling for better protection for shopworkers and highlights our zero tolerance policy on all types of crime aimed at our colleagues and customers.
“Once again, we are sending a clear message out to anyone who might consider targeting our colleagues and stores – it is not worth the risk and no crime will be tolerated.”
This comes after the retailer asked people to ‘be kind’ as part of a campaign during the Covid-19 pandemic encouraging customers to treat shop colleagues with respect and to repeat the Co-op’s long-term message to would-be criminals that ‘it is not worth the risk’ to target them.
New research has shown that, in the last 12 months, incidents of verbal abuse jumped by 167%, anti-social behaviour by 39%, assaults by 35% and threats by 16% compared to 2019.
The retailer also revealed that 312 crimes related directly to Covid-19 have been recorded in stores since the start of the pandemic.
Recently, to help combat this problem, the retailer rolled out a range of different measures including security assistance buttons and using tracking devices in more products to deter would-be thieves.
The retailer has also been working with other major retailers, unions, industry bodies, police and crime commissioners and over 200 MPs to push the Government to crackdown further on those who abuse or attack shopworkers via the introduction of tougher penalties such as an automatic prison term.
Notes to editors
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral and property investment.
Owned by hundreds of thousands of members, its over 7,800 colleagues serve customers across 400 plus trading sites in 16 counties in the East and West Midlands, Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.
Its purpose is to inspire communities to create a sustainable Society for all.
It actively campaigns for the Government to increase sentencing for violent attacks on retail workers and works with FareShare Midlands and hundreds of food banks, generating enough food donations to create over 2.1 million meals for people in need.
The Society embraces inclusivity and equality and is a signed-up member to the Business in the Community (BITC) Race at Work Charter, while it is also fully committed to addressing the impact of climate change and is on track to be Carbon Neutral by 2030.
It invests a percentage of its trading profit into local communities through its Community Dividend Fund scheme which has seen over £175,000 shared out between 116 good causes over the past 12 months.
Central England Co-op was named Leading Co-op of the Year by Co-operatives UK in 2021.
Press office contacts: Rob Smyth and James Brindle
Phone - 01543 421390