Central England Co-op shoppers show the weather doesn’t stop the summer
Thursday, 28 June
CENTRAL ENGLAND CO-OP SHOPPERS SHOW THE WEATHER DOESN’T STOP THE SUMMER
Central England Co-op is getting into the full swing of summer and new research has revealed that disappointing weather did not stop customers buying seasonal products.
Research carried out by retail data experts HIM in August 2017 showed that 44% of respondents find their food and drink shopping habits change in the summer months, sometimes despite the weather.
Top selling products in the summer, no matter the weather always include milk, bananas and cucumber in the top four.
Barbecues are a staple of the British summer and the key products according to consumers are:
• Beef burgers
• Buns/rolls/ bread
• Chicken breasts/ drumsticks
• Crisps and snacks
Martin Hill, Head of Product and Category at Central England Co-op, said: “The great British summer is a time where anything could happen weather-wise.
“As a result we try to make sure that we have great products in stock across the season. “Research like this means that we can see more of what our customers and members want at given points and make sure we are catering to their needs.
“The weather can be the difference for many retailers, but with our estate of convenience stores and supermarkets, customers can get what products they want, when they need them, whatever the weather.”
Summer sees the arrival of new products that are available in store, ideal for barbecues and picnics. Co-op Piri-Piri Chicken, Korean BBQ Pork and Co-op Middle Eastern Flatbread all bring a taste of global flavours.
Accompaniments include Tapas Skewers, Sweet Potato Falafels, Feta & Spinach Parcels, and Chicken & Chorizo Empanadas, all products that will grace any summer table.
Central England Co-op has over 250 convenience stores and supermarkets over its 16 county trading estate.
As a part of its summer campaign, customers are encouraged to enter a competition to win a £2,000 voucher for a holiday booked through one of its Travel Branches.
For information on deals, products, and the summer competition, please visit https://www.centralengland.coop/summer
Notes to editors
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK.
It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, and property investment.
Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. The Society has an ambitious food store development programme for 2018.
Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility. It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence. The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.
Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.
Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing firstname.lastname@example.org or visiting https://www.members.coop
For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative
Rob Smyth / Heather Clapton at Central England Co-operative on 01543 414140