Central England Co-operative colleague takes the ultimate leap to raise funds for Dementia UK

A brave Central England Co-operative colleague has taken the ultimate leap to raise money for the Society’s corporate charity, Dementia UK.

Lucy Wolfe, who works in the Product & Category Team at the Business Support Centre, in Lichfield, leapt from a plane in her first ever parachute jump.

The 40-year-old has so far raised over £800 for Dementia UK, which helps those affected by dementia and their families.

Lucy, who lives in Rugeley, said: “A skydive has been on my bucket list for years and it seemed silly not to take advantage of an opportunity to raise some money for a good cause in the process. Dementia UK was my charity of choice as it is the nominated charity for a second year for Central England Co-operative and my nan suffered with dementia in her final years, so it was nice that it meant something to me personally too.

“I absolutely loved every moment of the experience especially floating back down to Earth under the canopy. The views and the peace and quiet were fantastic, but the sight of your own feet with thousands of feet of nothing beneath them was just incredible! I can’t wait to have another go. I have 13 years to complete my next bucket list goal of gaining my pilot’s licence, in the footsteps of my grandmother, who gained hers at the age of 54!”

Almost £339,000 has been raised so far for Dementia UK in the form of donations and fundraising activities by the Society’s colleagues, members and customers, with a further £500,000 donated from money raised by Central England Co-op via the 5p carrier bag levy. The money has been used to help pay for the creation of ten specialist Admiral Nurses, additional vital training and the ongoing staffing of the free Dementia Helpline.


Anyone who would like to support Dementia UK following Lucy’s brave jump can do by visiting https://www.justgiving.com/fundraising/lucy-wolfe1?utm_id=124 You can also watch a video of Lucy’s jump at https://www.youtube.com/watch?v=zJTYRYK4kEA&feature=youtu.be

Notes to editors

Picture caption: Lucy Wolfe taking her first ever tandem parachute jump in aid of Dementia UK.

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK. 

It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, and property investment.

Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.  The Society has an ambitious food store development programme for 2018.

Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.

Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.

Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing members@centralengland.coop or visiting https://www.members.coop

For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative

Rob Smyth at Central England Co-operative on 01543 414140

Email – publicrelations@centralengland.coop