Community comes together in Derby to find out about lifesaving defibrillator

Central England Co-op customers and colleagues joined forces with major businesses in Derby to learn all about how new community defibrillators can save lives.

Dozens of people headed to the Chaddesden Funeral Home as part of a special awareness session to learn all about the lifesaving devices after one was installed on the outside of the site in Chaddesden Lane.

The Society has installed a total of 300 defibrillators at its Food Stores and Funeral Homes across 16 different counties as part of an ambitious scheme during the past 12 months, with over 50 of these being in Derbyshire.

The project has been paid for by funds raised from the 5p carrier bag levy.

Matthew LeDoux-Deakin, Funeral Director at Central England Co-operative, said: "We were so pleased that so many members of our community came along to learn all about this vital piece of lifesaving equipment.

"If one of the defibrillators is ever needed, anyone can call 999 and the emergency operator will pass on a code that will open the locked case that the equipment is stored in.

"The devices will then talk the person through how to use it – they are easy to use and any member of the community would be able to do so if needed."

It is estimated that around 100,000 people die from Sudden Cardiac Arrest in the UK each year and, while CPR saves the lives of around nine per cent, if CPR is used alongside a defibrillator the chance of survival increases to 50 %.

Central England Co-op worked closely with ambulance services to find the best locations for the devices and, where possible, fitted them to buildings externally so the community could use them 24 hours a day, seven days a week.

Martyn Cheatle, Central England Co-operative Chief Executive, said: “Sudden Cardiac Arrest is one of the UK’s biggest killers and, after listening to the concerns of customers, members and partners, we wanted to help tackle the issue by getting more life-saving equipment into communities where it can save lives.

“As a responsible business we place a huge focus on making a positive contribution to the communities in which we trade; we are delighted to have been able to build on our existing work with this project which we funded from the 5p carrier bag levy.

“The response to the project by our colleagues, customers and members has been amazing and we have been taken aback by the positive response from the communities in which we serve.”

 

Notes to editors

 

Picture caption: Central England Co-op colleagues, customers and local businesses came together to find out about lifesaving defibrillator at Chaddesden Funeral Home.

 

About Central England Co-operative

 

Central England Co-operative is one of the largest independent retail co-operative societies in the UK. 

 

It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, and property.

 

The company’s funeral business consists of over 120 funeral homes across 16 counties, 10 florists, masonry production and administration, Bretby Crematorium and Terry Smiths coffin factory.

 

Central England Co-operative has more than 430 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. 

 

The Society has an ambitious food store and funeral home development programme for 2018.

 

Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.

 

Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.

Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing members@centralengland.coop or visiting https://www.members.coop

 

For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, @mycooplife and on Facebook: facebook.com/centralenglandcooperative

 

Rob Smyth at Central England Co-operative on 01543 414140

 

Email – publicrelations@centralengland.coop



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