Research from Central England Co-operative shows we are a nation of ‘old romantics’ when it comes to our Valentine’s Day shopping habits

New Central England Co-op research into customer shopping habits has revealed we are still a nation of ‘old romantics’ – with a dozen red roses and a box of chocolates remaining the favourite gift for loved ones.

The research on shopping trends around Valentine’s Day 2018 revealed that the top selling flowers in stores around the big day were Co-op Fairtrade 12 Red Roses and the top selling confectionery was Cadbury’s Milk Tray.

The findings suggest shoppers continue to fall back on the traditional and winning formulas to woo their loved ones on Valentine’s Day.

The research also suggests that though people remain old romantics, they still tend to leave Valentine’s purchases until the very last minute.

Data from 2018 shows a sharp increase in purchases in the days directly prior to Valentine’s Day and on the day itself, compared to a typical week at Central England Co-op Food Stores, suggesting shoppers don’t plan ahead or perhaps are likely to forget until the day itself!

This seems particularly true with shoppers picking up a favourite tipple to celebrate the day, with the research showing a spike in sales for alcoholic drinks on Valentine’s Day 2018, peaking at 5pm when people head home from work.

Shoppers visiting Central England Co-op Food Stores will again be able to pick up the traditional favourites this Valentine’s Day and the retailer is offering a fantastic deal of a bottle of fizz and a box of chocolates for only £10.

The deal, available from February 6, includes the award-winning Co-op Irresistible Prosecco and Co-op Irresistible Rosato Spumante, with the chocolates featured in the deal the Lindor Milk, Strawberries and Cream and Assorted 200g boxes.

Couples can also enjoy new and more unique products such as Gordon’s Pink Gin (70cl) priced at £16, with the deal including a free glass, as well as new sweet treats on offer for 2019, such as Co-op Spring Bear Chocolate Lollies and Co-op ‘I Love You Berry Much’ sweet cups.

They could also have a romantic night-in with the ‘Irresistible’ range meal deal for two, made up of a main, side and a dessert (or two sides instead of a dessert for those who do not have a sweet tooth) for just £8.

For more information on Valentine’s products available at Central England Co-op, please visit


Notes to editors

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK.

It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, travel shops, and property investment.

Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.  The Society has an ambitious food store development programme for 2019.

Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.

Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.

Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing or visiting

For more information visit, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook:

Rob Smyth and James Brindle at Central England Co-operative on 01543 421390

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