Summer shopping habits of Norfolk and Suffolk holidaymakers revealed

New research has revealed what holidaymakers pop into their baskets when they head to the Norfolk and Suffolk coastlines during the summer.

Central England Co-operative released new data that shines a light on customer shopping habits during peak summer months all the way from Wells-next-the-sea to Kirkley.

Unsurprisingly, ice creams come out on top as one of the big sellers along with all the items needed to create the perfect barbecue or a fruit-filled breakfast.

The month of August is the busiest time for stores in these areas as visitors flock to enjoy the British summertime, with between 2pm to 4pm the key time for people looking to stock up.

Mark Dixon, Store Manager at Wells-next-the-sea, said: “Due to where we are based, the end of July and August are very busy times for us.

“This is why we are stocked up on everything from ice cream and soft drinks to fruit and meat and poultry to make sure we are there for all of our customers during the holiday season - whatever they need.

“We pride ourselves on knowing our customers, many who come back every single year, and having what they need and want in stock to make sure their time away in some glorious locations runs as smoothly as possible.

 “So if anyone needs a little extra holiday treat or to top up their supplies while on their break, we cannot wait to see them this summer and provide great service and great deals to help them enjoy an amazing holiday.”

The top 10 list of items picked up by customers visiting Central England Co-op stores included strawberries, bananas, blueberries, tomatoes, salads, grapes, cucumbers, water, milk, bread and ice cream.

Customers looking to pick up any last-minute items or treats while holidaying on the Norfolk and Suffolk coastline can visit:

  • Burgh Road, Bradwell
  • Middlebrook Way, Cromer
  • London Road South, Kirkley
  • Jubilee Buildings, Pakefield
  • Wells-next-the-sea

Keep up-to-date with the latest food and drink offers during the summer by visiting


Notes to editors

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About Central England Co-operative


Central England Co-operative is one of the largest independent retail co-operative societies in the UK. 


It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, and property investment.


Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.  The Society has an ambitious food store development programme for 2018.


Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.


Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.

Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing or visiting


For more information visit, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook:


Rob Smyth / Heather Clapton at Central England Co-operative on 01543 414140


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