Team from South Derbyshire funeral directors get on their bikes to raise money for charity

An all-female team from a South Derbyshire funeral directors are swapping their work clothes for gym gear in an effort to raise money for a vital good cause.

Funeral Director Sam Platt will be lacing up her trainers alongside colleagues Emma Leadenham, Hayley Johnson, Emma Lee and Sophie Dyke as part of a sponsored indoor cycle ride for Dementia UK.

The team, who all work at Ward and Brewin, in West Street, Swadlincote, will be using a spin bike to take part in the challenge to ride for over 40 hours from Monday, 11 February.

Sam said: “Dementia is something that can impact people from all walks of life and we were all determined to do something to help a great cause that supports people impacted by it.

“We also wanted to do something where we could improve our fitness and get out of our comfort zone – a sponsored indoor cycle ride seemed like the perfect way to get fit and raise money for charity.

“We want to say a big thank you Green Bank Leisure Centre for donating the spin bike for our challenge – this is a great example of the fantastic community spirit that can be found across Swadlincote.

“All that is left to do now is get on our gym kit and trainers, hop on the bikes and raise some funds for an amazing charity.”

Dementia UK has been the corporate charity of Central England Co-op, which owns Ward and Brewin, for nearly two years.

During that time the link-up has resulted in over £900,000 being raised in the form of donations, fundraising activities and the 5p carrier bag levy.

The money has been used to help pay for the creation of ten specialist Admiral Nurses, additional vital training and the ongoing staffing of the free Dementia Helpline.

Anyone who would like to sponsor Sam and her team can do by calling 01283 215969 or visiting the Funeral Home in West Street.


Notes to editors


Picture caption: Ward and Brewin Funeral Director Sam Platt and her team are undertaking a sponsored indoor cycle challenge for Dementia UK.


About Central England Co-operative


Central England Co-operative is one of the largest independent retail co-operative societies in the UK. 


It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, travel shops, and property investment.


Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.  The Society has an ambitious food store development programme for 2019.


Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.


Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to member activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.

Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing or visiting


For more information visit, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook:


Rob Smyth and James Brindle at Central England Co-operative on 01543 421390


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