You’ll win their heart with Co-op flowers and Prosecco this Valentine’s Day
Posted by heather clapton | Published: 06/02/2018
YOU’LL WIN THEIR HEART WITH CO-OP FLOWERS AND PROSECCO THIS VALENTINE’S DAY
Central England Co-op has released research on the shopping habits of customers in its stores on Valentine’s Day that shows how Britain’s couples spoil each other with cards and gifts for their loved ones.
The Co-op research shows that customers increasingly choose Valentine’s gifts not just for what they are, but what the gifts they purchase tell their partner about their relationship and romantic intentions.
British shoppers love their chocolate, and as romantic gifts go, it is the stand out product for Valentine’s Day, to the extent that manufacturers re-brand their usual packaging to include hearts and flowers and all things romantic. From the more traditional boxes of chocolates to sharing bags, chocolate sales at Valentine’s are always high.
A staple for UK celebrations in recent years, the Co-op’s award winning Prosecco sees a huge sales rise on Valentine’s Day itself. A surprise in the beers, wines and spirits category is that Carling 10 packs are very popular, as an alternative choice to wine or bubbly.
Valentine’s isn’t always about food and drink, with cute cuddly toys taking centre stage as an added gift item. Coming up the ranks in popularity are products with a more practical purpose, showing that gift giving at Valentine’s is not always in pursuit of romance such as last year’s surprise top valentines seller – a stainless steel travel mug! Valentine’s cards for both singles and couples feature, although interestingly, cards themed for singles to send to those they admire from afar are much higher in the sales rankings than cards between couples.
The traditional Valentine’s gift of flowers, bouquets and single stem blooms always see a huge jump from an average Co-op trading week as people buy flowers for their loved ones, usually on Valentine’s Day itself to make sure they are bought at their freshest.
The nature of convenience retailing is that even when the larger supermarkets are closed; convenience stores are still open, situated in local, easy to get to locations. Central England Co-op Stores are always well stocked so shoppers can nip in for those last minute essentials.
Central England Co-op’s top 10 Valentines gifts – as voted for by the customer:
Chocolate:
• Cadbury’s Milk Tray
• Cabury Dairy Milk – large bar
• Ferrero Rocher
• Maltesers
• Cadbury’s Dairy Milk Giant Buttons
Beers Wines and Spirits:
• Signal Post Shiraz
• Carling Lager
• Foscaro Prosecco
• Signal Post Chardonnay
• Co-op Prosecco
For more information on Valentine’s products available at your local Central England Co-op, please go to: https://www.centralengland.coop/deals/
Ends
Notes to editors
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK.
It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, and property investment.
Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. The Society has an ambitious food store development programme for 2018.
Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility. It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence. The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.
Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.
Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing members@centralengland.coop or visiting https://www.members.coop
For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative
Rob Smyth / Heather Clapton at Central England Co-operative on 01543 414140
Email –publicrelations@centralengland.coop