Burton fitness instructor and Swadlincote mental health coach link up with Central England Co-op to keep people fit and healthy at home during the Coronavirus lockdown

Central England Co-op has teamed up with a mental health coach from Swadlincote and a Burton-based fitness instructor to help people keep physically and mentally fit at home during the Coronavirus lockdown.

The retailer, which has dozens of stores across Burton and South Derbyshire, today launches two specially created online tutorials as part of a new campaign called Take 5 in the Community.

Swadlincote-based mental health coach Claire Reeves is featured talking about ways to stay mentally fit during the lockdown and Cat Stuart, from Burton, has come up with exercises for the over 60s.

The online video campaign is all about giving Members and local businesses a platform to share their expertise and help their communities during this uncertain time.

Cat Stuart knows how important it is for those aged 60 plus to keep moving, especially during lockdown.

She said: "From the age of 50 onwards, we naturally lose about 1% of our muscle mass every year which means our strength deteriorates too. For those who are inactive, this loss of strength occurs at a faster rate so it's really important to incorporate some strength exercises into your daily routine.  

"One top tip is to try the ‘cuppa’ routine, where you do five simple strength exercises while making a cup of tea. 

“If you make five cups of tea a day, this will really give your muscles a good work out and keep you feeling strong. As they say, if you don't move it, you'll lose it."

People can take part in Cat’s workout and listen to Claire’s tips by viewing the films at ow.ly/Or5x50zgUVb

People can keep up to date with the other ways Central England Co-op is responding to the Coronavirus by visiting www.centralengland.coop/updates

 

Notes to editors

 

Picture caption: Cat Stuart.

 

About Central England Co-operative

 

Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral, travel and property investment.

 

Co-operatives have always been there for their communities; they were formed to protect them and help them flourish. 

 

Our 7,900 colleagues who serve Members and customers work hard to ensure that co-operative values, principles and spirit flow through everything we do to help support and improve our local communities.

 

Owned by hundreds of thousands of Members, we have over 430 trading outlets across 16 counties including West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. 

 

We are proud of our reputation for ethical business practices and corporate responsibility.

 

We invest a percentage of our trading profit into local communities through our Community Dividend Fund scheme, have donated over £1.3 million to our corporate charity partner Dementia UK and also operate a pioneering food redistribution partnership with FareShare Midlands so unsold food goes to those in need.

 

Visit www.centralengland.coop for more information or follow us on Facebook or Twitter using @mycoopfood

 

 

Press office contacts: Rob Smyth and James Brindle

 

Phone - 01543 421390

 

Email - publicrelations@centralengland.coop