Central England Co-op handed top award to celebrate its work installing defibs in the West Midlands
Central England Co-op has scooped a top award for its work installing over 60 lifesaving defibrillators across the West Midlands.
The Society has been handed the Business Support Award by West Midlands Ambulance Service in ‘appreciation of support for a community initiative’ at its Excellence in the Community Awards 2018.
A total of 68 of the lifesaving pieces of equipment have been placed in the heart of the community in Birmingham and the West Midlands in places such as Yardley, Sutton Coldfield and Kingstanding thanks to funds raised by the 5p carrier bag levy.
The Society has installed a total of 300 defibrillators at its food stores and funeral homes across 16 different counties as part of an ambitious scheme during the past 12 months.
It is estimated that around 100,000 people die from Sudden Cardiac Arrest in the UK each year and, while CPR saves the lives of around nine per cent, if CPR is used alongside a defibrillator the chance of survival increases to 50 %.
Hannah Gallimore, Corporate Responsibility Manager at Central England Co-operative, spearheaded the project to install defibrillators at stores and funeral homes.
She said: “As a responsible business we place a huge focus on making a positive contribution to the communities in which we trade and we were delighted to have been able to build on our existing work with this project which we funded from the 5p carrier bag levy.
“The response to the project by our colleagues, customers and members has been amazing and we have been taken aback by the positive response from the communities in which we serve.
“We are so proud to have been handed the Business Support Award and feel it is great recognition of the success of the project and our work with West Midlands Ambulance Service.”
Central England Co-op worked closely with ambulance services to find the best locations for the devices and, where possible, fitted them to buildings externally so the community could use them 24 hours a day, seven days a week.
A West Midlands Ambulance Service spokesman said: “We would like to congratulate Central Co-op on installing over 60 defibrillators in the community.
“For every minute a patient is in cardiac arrest without receiving treatment, their chance of survival reduces dramatically.
“Therefore the work of Central England Co-op will have a huge impact on improving the chance of a cardiac arrest patient surviving and ultimately, saving lives.
“The trust was delighted to welcome and reward dozens of lifesavers at our Excellence in the Community Awards, many of whom have gone above and beyond the call of duty to help others in their hour of need.
“While we hope the defibrillators installed by Central England Co-op never need to be used, they may very well assist future award winners, who have also been able to save a life.”
Notes to editors
Here is a list of the locations of defibrillators in Birmingham and the West Midlands:
- Cannock Road Food Store, Burntwood
- Highfields Road Food Store, Chasetown
- Central England Co-operative, in Acocks Green
- Shirley Food Store, in Longmore Road, Solihull
- Shirley Funeralcare, in Stratford Road
- Co-operative Funeralcare, in Hobs Moat Road, Solihull
- Lyndon Road Food Store, in Solihull, Birmingham
- Warwick Road Funeralcare, in Solihull
- Yardley Wood Funeralcare, in Birmingham
- Minworth Funeralcare, in Kingsbury Road, Birmingham
- Hall Green Funeralcare, in Robin Hood Lane, Birmingham
- Yardley Funeralcare, in Coventry Road, Birmingham
- Castle Bromwich Funeralcare, in Chester Road, Birmingham
- Kitts Green Funeralcare, in East Meadway
- Kings Heath Food Store, in Vicarage Road, Birmingham
- Maypole Funeral, in Alcester Road South, Birmingham
- Kingstanding Food Store, in Kingstanding Road, Birmingham
- Sutton Coldfield Food Store, in Birmingham Road
- Sutton Coldfield Funeralcare, in Boldmere Road
- Sutton Coldfield Food Store, in Walmley Close
- N Wheatley and Sons Funeral Services, Queen’s House, Moseley
- Moseley Food Store, Swanshurst Lane
- Yardley Food Store, Yew Tree Retail Park
- Nechells Co-operative funeralcare, Great Brook Street
- Ward End Co-operative funeralcare, Fox and Goose Shopping Centre
- Harborne Co-operative funeralcare, High Street
- Weoley Castle Co-operative funeralcare, Weoley Castle Road
- Harborne Road Food, Court Oak Road
- Quinton Food Store, Birmingham
- Rubery Co-operative Funeralcare, New Road
- Ambler Brothers Funeral Services, Alcester Road, Moseley
- Dads Lane Food Store, Dads Lane, Birmingham
- Monkspath Food Store, Shelly Shopping Centre, Shirley
- Bentley Heath Food Store, Widney Road
- Stirchley Food Store, Hazelwell Street
- Cotteridge Food Store, Pershore Road, King’s Norton
- West Heath Food Store, Alvechurch Road
- Northfield Food Store, West Heath Road
- Church Road Food Store, Church Road, Sheldon
- Shard End Food Store, Shard End Crescent
- Kinghurst Food Store, The Parade
- Chester Road Food store, Chelmsley Wood
- Rowley Regis Food Store, Oldbury Road
- Tividale Food Store, Regent Road, Oldbury
- Overfield Road Food Store, Dudley
- Dibdale Road Food Store, Dudley
- Erdington Food Store, High Street
- Chester Road Co-operative funeralcare, Erdington
- Stephanie Mason Funeral Services, Enterprise House, Minworth
- Spies Lane Food Store, Halesowen
- Brandhall Food Store, Tame Road
- Oldbury Co-operative funeralcare, Birmingham Street
- West Bromwich Food Store, Hill Top
- West Bromwich Co-operative funeralcare, High Street
- Marsh Hill Co-operative funeralcare, Erdington
- Walsall Road Food Store, Great Barr
- Kingstanding Florist, Hawthorn Road
- Dyas Road Food Store, Great Barr
- Edward Jarvis Funeral Service, Greyfriars
- Bromsgrove Funeral Home, High Street
- Redditch Funeral Home, William Street
- George Crump and Son Funeral Service, Hanbury Road
- Kingstanding Food Store, Hawthorn Road
- Sutton Coldfield Food Store, Birmingham Road
- Barlestone Food Store, West End
- Pear Tree Centre Food Store, Rugeley
- Springfield Road Food Store, Rugeley
- Eccleshall Food Store, Stafford Street
Picture: One of the defibrillators now in place at over 300 Central England Co-operative food stores and funeral homes.
Picture: Central England Co-op colleague Kev Morris posing with one of the defibrillators.
Picture: Hannah Gallimore, Corporate Responsibility Manager at Central England Co-operative
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK. It is a modern, forward-looking organisation employing over 8,000 staff, with gross sales of £927 million in 2016/17. The Society’s principal areas of activity are food, funeral services, and property investment. Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. The Society has an ambitious food store development programme for 2017.
Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility. It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence. The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.
Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.
For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative
Rob Smyth / Heather Clapton at Central England Co-operative on 01543 414140