Central England Co-op set to take part in Birmingham Pride for the very first time
Central England Co-operative can today announce that it will be continuing its commitment to equality and diversity by supporting Birmingham Pride.
Colleagues will represent the Society by taking part in the parade at the event on Saturday, 26 May.
The decision was made to support the annual festival after staff discussed the idea during a Facebook Live debate hosted by Central England Co-op on the topic of diversity and inclusion earlier this year.
Kellee Torr, Head of Human Resources at the Society, said: “As a society we are proud to be supporting the lesbian, gay, bisexual and transgender (LGBT) community by taking part in Birmingham Pride.
“We have dozens of Food Stores, Funeral Homes and Travel Shops across Birmingham and the West Midlands and taking part in Pride will help to show how much we understand and support our diverse communities and colleagues.
“Pride will be a fun day to celebrate diversity and I hope to see as many of our colleagues there as possible.”
Central England Co-op staff will be wearing specially created rainbow badges and holding rainbow flags during the parade, which will start in the city centre and end in Hurst Street.
Notes to editors
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK.
It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, and property investment.
Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. The Society has an ambitious food store development programme for 2018.
Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility. It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence. The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.
Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.
For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative
Rob Smyth / Heather Clapton at Central England Co-operative on 01543 414140