Mince pies and Christmas puddings go on sale in Co-op to meet customer demand
Christmas has come early at Central England Co-op as mince pies and Christmas puddings have gone on sale early in an effort to meet customer demand.
The retailer, which has over 260 stores spread across 16 counties, will roll out the products from Wednesday, 9 September in reaction to calls from customers in shops and pleas via social media asking when the festive snacks will be hitting the shelves.
Central England Co-op normally does not stock the treats until the end of September but its shop staff, customer service centre and social media channels had so many enquiries that they are now going on sale for people to enjoy.
Shoppers can stock up on the butter enriched pastry, zesty, spiced Co-op deep filled mince pies for just £1 or Irresistible mince pieces from £2.
For the first time ever, the retailer is also launching three different Christmas puddings early ranging from £1 to £3 in response to customer requests.
Natalie Smith, Store Manager at Central England Co-op, said: “For months now our colleagues have been inundated with requests for when our Christmas products will be on sale, especially mince pies and Christmas puddings.
“While we know that hearing about anything festive related this early is not for everyone, for some they cannot wait so we have decided to give people what they wanted and put them on sale early, with Christmas puddings being done so for the first time.
“I have no doubt that mince pies and anything else Christmas related will fly off the shelves now that it is available, especially during these uncertain times when people need and deserve a boost.”
Find out about more festive deals by heading online to www.centralengland.coop/deals or heading into the nearest Central England Co-op store.
Notes to editors
Picture caption: Central England Co-op mince pies.
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral and property investment.
Co-operatives have always been there for their communities; they were formed to protect them and help them flourish.
Our 7,900 colleagues who serve Members and customers work hard to ensure that co-operative values, principles and spirit flow through everything we do to help support and improve our local communities.
Owned by hundreds of thousands of Members, we have over 430 trading outlets across 16 counties including West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.
We are proud of our reputation for ethical business practices and corporate responsibility.
We invest a percentage of our trading profit into local communities through our Community Dividend Fund scheme, have donated over £1.3 million to our corporate charity partner Dementia UK and also operate a pioneering food redistribution partnership with FareShare Midlands so unsold food goes to those in need.
Visit www.centralengland.coop for more information or follow us on Facebook or Twitter using @mycoopfood
Press office contacts: Rob Smyth and James Brindle
Phone - 01543 421390
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