New research reveals top 10 best selling Easter products at Central England Co-op stores

Posted by rob smyth | Published: 16/03/2018

Central England Co-operative has revealed some of its best-selling Easter lines as customers get set to stock up in 2018.

New research conducted by the Society involving over 200 food stores spread across 16 counties has found the best-selling products across the Easter period in 2017.

Unsurprisingly, Cadbury’s Crème Eggs and Mini Eggs came out as the most popular items during Easter, with hot cross buns, Cadbury Easter Eggs, Prosecco and daffodils helping to fill out the top 10 as people looked to treat their loves ones.

The research also showed a big rise in sales of red wine, whole chickens and legs of lamb, potentially pointing towards families coming together to enjoy a celebration meal during the Easter festivities.

A closer look at sales of Easter eggs revealed that Cadbury remains out front as the best seller, with Central England Co-op customers particularly enjoying Oreo, Flake and Marvellous Creations flavours.

Other big sellers were Kit Kat and Smarties themed eggs.

In the run up to Easter, staff at Central England Co-op’s Distribution hub will have helped shift a whopping quarter of million Easter eggs to hundreds of stores alongside 325,000 bags of Cadbury Mini Eggs and over 400,000 Cadbury Crème Eggs.

One trend that has been on the rise over the past few years has been the demand for more premium products, with Central England Co-op’s Irresistible products now enjoying a wider range and higher sales than ever before.

The statistics also showcased that while customers are looking to pick up items to celebrate Easter, it is also vitally important that everyday lines such as milk, bread and egg are available.

Keep up-to-date with the latest food offers this Easter by visiting


Below is a top 10 list of products that proved popular in Central England Co-operative food stores in Easter 2017:


  1. Cadbury’s Crème Egg
  2. Co-op Hot Cross Buns
  3. Cadbury Mini Eggs
  4. Co-op daffodils
  5. Co-op Posecco
  6. Cadbury Flake Easter egg
  7. Hardys Voyage Shiraz
  8. Co-op medium British chicken
  9. Co-op leg of lamb
  10. Nestle Smarties Easter egg

Notes to editors

About Central England Co-operative


Central England Co-operative is one of the largest independent retail co-operative societies in the UK. 


It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, and property investment.


Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.  The Society has an ambitious food store development programme for 2018.


Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.


Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.

Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing or visiting


For more information visit, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook:


Rob Smyth / Heather Clapton at Central England Co-operative on 01543 414140


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