Rewarding Good Eggs this Easter with Central England Co-op

Central England Co-op is rewarding those who have been a ‘Good Egg’ this Easter, with a bag full of delicious Co-op Easter treats.  As a co-operative, the Society is giving out a little Easter cheer to those who do good things in the communities around their food stores, funeral homes and travel branches.

The retailer is hoping to promote community spirit and give a little back to people who help out in their communities.  Colleagues from the society actively volunteer on behalf of good causes, give out financial awards via their Community Dividend Fund, and run Member and Community Councils who donate funds to deserving causes. 

The Society is asking staff in stores and funeral homes to gift these Good Egg bags to those in their communities who deserve recognition for their efforts to help others. 

Throughout the Easter period, stores and homes will have Good Egg bags at the ready to reward community heroes and people who go out of their way to do the right thing for others.

Central England Co-op has created a film that shows the great work Co-op colleagues do in their communities as well as to inspire people to get out there and make a difference where they can over the Easter season. The film can be found on www.centralenglandcooperative.coop/beingcoopy , and at the @mycoopfood twitter handle.

Caroline Maddox, Engagement and PR Manager at Central England Co-op said: “We presented community heroes with golden stockings at Christmas, and when it came to Easter we knew there were so many more people that deserved to be recognised. We know these good eggs will more than likely not nominate themselves, so we thought we would do it for them.” 

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Notes to editors

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK. 

It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, and property investment.

Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.  The Society has an ambitious food store development programme for 2018. 

Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.

Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.
Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing members@centralengland.coop or visiting https://www.members.coop

For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative

Rob Smyth / Heather Clapton at Central England Co-operative on 01543 414140

Email –publicrelations@centralengland.coop



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