Sisters overcome the boredom of lockdown to become Central England Co-op’s Easter social media stars

Two adorable young co-operators have become the faces of a Staffordshire retailer’s social media campaign as they create a range of fun-packed activities for children to overcome lockdown boredom this Easter.

Sisters May and Eva Willis, from Rugeley, are the stars of a series of online videos created by Central England Co-op aimed at giving families some great ideas for Easter themed activities to enjoy at home or while they are out enjoying their daily exercise.

In the ‘Take 5’ videos, seven-year-old May and two-year-old Eva talk viewers through fun activities such as making Easter bonnets, Easter gingerbread and fun fruit kebabs, as well doing their own flower arranging tutorial and going on an Easter Egg Hunt during their daily walk.

The videos aren’t just packed full of great Easter activity ideas but are also an entertaining watch as the endearing sisters show they could be future YouTube sensations with their natural chemistry and presenting skills.

You can view the ‘Take 5’ videos with May and Eva on Central England Co-op’s social media pages over the coming days – @mycoopfood on Twitter and Facebook.

The videos and other tips and advice on lockdown activities can be found by visiting the Society’s dedicated online hub at where people can also keep up to date with what is happening in their local community.


Notes to editors

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral, travel and property investment.

Co-operatives have always been there for their communities; they were formed to protect them and help them flourish. 

Our 7,900 colleagues serving our Members and customers work hard to ensure that co-operative values, principles and spirit flow through everything we do to help support and improve our local communities.

Owned by hundreds of thousands of Members, we have over 430 trading outlets across 16 counties including West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. 

We are proud of our reputation for ethical business practices and corporate responsibility.

We invest a percentage of our trading profit into local communities through our Community Dividend Fund scheme, have donated over £1.3 million to our corporate charity partner Dementia UK and also operate a pioneering food redistribution partnership with FareShare Midlands so unsold food goes to those in need.

Visit for more information or follow us on Facebook or Twitter using @mycoopfood

Press office contacts: Rob Smyth and James Brindle

Phone - 01543 421390

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